仮にコードが書けてそれなりのプロダクトをデザインできても、まだまだ終わりではない。できたプロダクトを宣伝しなくては、誰にも使ってもらえない。いわゆるマーケティングをすることになるが、これがそうカンタンではない。エンジニアやデザイナーの中で、マーケティングを下に見る人をちらちら見るが、マーケティングなしではプロダクトを売ることはできない。顧客サポートやコピーライティングは、デザインやプログラミングと同じくらい、プロダクトの運命を握っている。
“
| — |
ウェブ業界で起業したいならMarcoを目指そう (via kotoripiyopiyo)
ここで言われるマーケティングとはセールスプロモーションのことであり、既にマーケティング活動の中でプログラミングやコーディングが行われていることを利害関係者たちは知らなければならない |
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